On|Off Boutique pops up during London Fashion Week

Brix Smith-Start visits On|Off Pop-up Shop

From the 16th – 22nd September 2009, On|Off, the leading independent fashion showcase during London Fashion Week, will launch its very own pop-up shop in the Newburgh Quarter, a creative hub just a stones throw from Carnaby Street in London.

The On|Off Boutique will sell exclusive collections from cutting edge designers who have showcased at On|Off over the past twelve seasons, including: Jean - Pierre Braganza, Rozalb de Mura, Avsh Alom Gur, Alina Jessipovich, Claire Johnston and Jasper Garvida. The boutique will also offer limited edition pieces, unique to On|Off such as stylist bags, travel wallets and books as well as art, photography, illustrations and furniture from some of the UK’s leading design talent.

Vintage specialists, Rag&Bow Vintage, will have a space in the boutique where they will be selling a selection of garments from top designers including Gucci, Thierry Mugler, Azzedine Alaia and Nina Ricci.

In addition to giving shoppers must-have fashion from some of the hottest designers around, the On|Off Boutique will allow fashionistas and aspiring designers exclusive access to LFW by offering a front row seat in-store to enjoy live catwalk shows, interviews and back stage footage during On|Off. This is yet another innovation from On|Off, who use cutting edge technology to push the boundaries of fashion showcasing.

Situated at 8 Newburgh Street, the On|Off Boutique will be surrounded by the largest community of independently run boutiques, cafes and lifestyle brands in London’s West End. Since the 1960’s, the Newburgh Quarter has been the birthplace for iconic and influential designers such as Pam Hogg and Jean Paul Gaultier and continues to be the launch pad for some of London’s newest fashion design talent.