Louise Gray Launches Asos Inc line

Saturday, 19 February 2011 21:53

On|Off designer Louise Gray has officially announced the launch of her debut jewellery line for online giant Asos.

Plans for the link-up were exclusively revealed by On|Off last season when Asos head of buying Caren Downie spoke to us about the initiative.

Louise Gray’s line is available through Asos Inc, an initiative that helps designers expand their businesses.

Her collection consists of a gold heart stacked ring, ‘sunburst’ and whistle earrings and a selection of pedants on gold chains.

Asos' Caren Downie said: “Having collaborated with Louise Gray before, we knew there were several ways we could help her extend her product offer.”

Designers can produce the collections using Asos’ factories and production facilities, to help keep costs low.

Thomas Tait was the first designer to launch a line, of belts and bags, as part of the scheme.