Jenna Young is an artist, designer, speaker and creative director. She started her label, This Is The Uniform, in 2013, after graduating from Goldsmiths College with a degree in Fine Art Textiles. She has since worked within the multidisciplinary space between fashion and art, the commercial and conceptual. Her collections and projects draw upon social and cultural ideas and systems and rules of dress, placing particular emphasis on ideas of stereotype and status, and how our aesthetic choices affect our everyday lives.
This Is The Uniform critically examines fashion, creating something unique and challenging as a result. Producing occasional “responses” to current surroundings, rather than on schedule, trend led collections, Young strives to pose questions and begin narratives that encourage equality, acceptance and understanding.
This Is The Uniform has presented work at London, New York and Paris Fashion week, whilst also working with the Tate Britain and Jaguar Shoes Collective, Young believing that art and fashion are not mutually exclusive.
This Is The Uniform collections often draw inspiration from shapes and cuts that commonly appear on British streets such as the humble tracksuit, the hooded sweat and the jersey tee. This re-appropriation of identifiable items allows for a sincere and inquisitive exploration of issues of race, gender, sexuality, identity, status, and class.
Young regularly speaks publicly surrounding these topics, and has lectured at UCA, Ravensbourne College, Blackpool and the Fylde College, UCLAN, Cambridge University and the Tate Britain.
This Is The Uniform has been featured in key publications such as The New York Times, The Guardian, Vogue, Elle, Dazed, i-D, LOVE, and has collaborated with key industry artists including Solange Knowles, Rose McGowan, Kelela, Ray Blk and Cara Delevingne.