Quintessentially English label The Orphan’s Arms handprints each garment with detailed and unique artwork.

The label has shown with On|Off London and crossed the channel to On|Off’s Paris showroom as well this season.

With a touch of humour and charm these t-shirts are a wardrobe must-have.

Bridging the gap between art and fashion, Yunus & Eliza’s sumptuous fantasy designs reflect the balance between the beautiful and the dark, the past and the future.

Rejecting the dominant throw away culture Yunus & Eliza create lasting pieces of sculptural art jewellery to be loved for life.

The truly beautiful display within the On|Off Paris showroom shows all elements of Artist Yunus Ascott and Sculptor Eliza Higginbottom’s creative nature. With the use of a wrapped gymnast sculpture mirror and simple yet elegant jewellery displays their work comes to life.

Yunus and Eliza said:“The On|Off team are lovely. The On|Off showroom in Paris is brimming with talent and it’s great to be here.”

The multi-talented Jayne Pierson returned this season to show again with On|Off in both London and Paris.

Throughout the collection you can clearly see Jayne’s inspiration- her love of performance, theatre and art. She intricately adds hand-drawn graphic prints to her leather drapery and angular shapes to create stunning innovative pieces.

Jayne said: “On|Off Paris offers young designers a fantastic opportunity to show international buyers what innovative talent the UK has to offer. This is where fashion truly gets down to business.”

Jayne Pierson on Vogue.com.

Noel Stewart is a London Based milliner with international status.

His ability to create high quality hats with impact has led to him to design for none other than Britney Spears on her current world tour.

His innovative display at the On|Off showroom in Paris is attracting the attention of buyers and press due to its unique and artistic quality.

Noel said: “On|Off Paris has been so welcoming and showing the collection with them has been a total pleasure. The space is great with a professional and sophisticated atmosphere.”

On|Off designer Marc Philippe Coudeyre, who has been handpicked to appear in a new concept store by Italian design duo Domenico Dolce and Stefano Gabbana, has shown with On|Off in London and Paris this season.

His beautiful collection is definetly ‘one-to-watch’ and On|Off are very proud to have supported and represented Marc-Philippe Coudeye.

Marc said: “We are very happy to present our collection at On|Off. We feel that the selection of brands is diverse, interesting and strong. Its great to have the On|Off team around for questions and constant support.”

Beyond the Valley (the store and label) collaborates with new and talented artists ensuring their ranges are diverse and ambitious.

The collection within the On|Off Paris showroom this season embodies this. Impressive detailed prints sit with a mix of soft silks, Scottish tweed and Italian trims.

A spokesperson for the label said: “The On|Off team make you feel at home. The Paris showroom is in a perfect location and I have had all the top international buyers come to see the collection. I couldn’t ask for more, it’s like having a family for a week!”

Exhibitors told On|Off blogger Emily Seares that interest has been strong and footfall robust at On|Off’s spring/summer ’11 showcase during London Fashion Week this season.

Exhibitions stands were constantly buzzing with press and buyers (many of which were international) and the steady stream of footfall into Victoria House, Bloomsbury Square, along with a clean layout and professional organisation, translated into sales orders and buyer appointments.

Harry and Polly, the designers behind Draw in Light said: “We’ve had two confirmed orders, one from Saudi Arabia and one from a shop in Surrey. On|Off has been really successful, we’ve definitely generated a lot of business and some really good press. Marie-Claire and Elle have been round to take pictures, along with lots of stylists. On|Off is a great venue, in a good location. We’re looking forward to doing a show hopefully next season.”

Womenswear designer Nicole Murray said: “It’s my first season with On|Off and the feedback has been really good. I have one firm order with a company in Saudi Arabia, a meeting with Lane Crawford, Japan, and another with a boutique in London. It’s all been really positive. I love the exhibition space and the way it’s so open. It’s a lot easier to see the collections, compared to some other show areas, where designers don’t always get the exposure they need.”

Designer Omer Asim told Emily that this season was 100% better than last year. He said: “More people came through and there have been more potential buyers. Even some new buyers who I didn’t even have in my target, such as a new buyer from Italy. On|Off has been really good for me this season.”

Knitwear specialist and exhibitor Laura Theiss said: “I’ve had really good comments from the press and interest from buyers in Japan, Australia and Canada. I’ve also been approached by a big fashion house to do a potential collaboration, very exciting!”

Exhibitor Marc Philippe Coudeyre, who has just been snapped up by D&G to sell in their new multi-brand concept store in Milan, added: “I am really thrilled that On|Off selected me to show here this seaon. I’m very happy with the team’s efficiency, kindness and amazed by how professional the whole thing is. I’m also very happy with the sort of people who have come to the show over the last few days. I’ve had interest from Harrods and buyers in Canada and Japan. I’ve also seen top fashion press such as Anna Wintour, Suzy Menkes and Hilary Alexander.”

On|Off showcased over 20 exhibitors in its designer exhibition space this season.

The team has picked 5 fabulous designers to put in its Ones to Watch list…check out their websites for more details.

Milliner Zara Gorman, silk-screen print clothing label Draw in Light, London-based womenswear design label Shao Yen, knitwear specialist Laura Theiss and shoe designer Sophie Gittins.

Roksanda Ilincic’s on-schedule spring/summer ‘11 show attracted a who’s who of the fashion world including Anna Wintour, Hilary Alexander, Suzy Menkes and Paula Reed.

Her collection was fresh and light, with a beautiful palette of silky pastels interjected with slashes of striking fluorescent pink and rich cobalt blue. The clothes were soft, fluid and feminine with a ‘70’s vibe on high waisted trousers and long headscarves, something we’re seeing a lot of this season.